With lots of time, sweat, and a bit of magic (some call it luck). We believe in a continually iterative and evolving process which is why dialogue with our customers, wear-testers and Janji Collective members is so critical.
Our small design team initiates each season with deep-dive research into the region that will be our main source of inspiration for the season. This includes research into artists from that place and kicking off conversations to find the right collaborative partner for our Artist Series Kit prints. We develop all apparel and gear designs in-house, and after countless hours, numerous prototypes, tons of print iterations, lots of coffee, and many miles of wear-testing, we finally produce a collection that gets put to the test (and photographed) in the place that inspired it before becoming available to you.